Wednesday, December 23, 2009

InCo movement and InJo-InCo 2009 Manifesto

The year 2009 challenged our perspectives on life, values and understanding of the world as a whole. Perhaps we have not found all answers, but we have become aware of the fact they can only be reached through open dialogue and integration among all structures of the society.

The latter was successfully manifested through the InCo movement for an innovative breakthrough of Slovenia, coordinated by Vibacom. Within the movement, we have already interconnected more than a thousand people, interwoven thinking and enriched each other with experience, knowledge and wisdom.

Thus, to inspire and stimulate your awareness that ‘we can’, we offer you our e-publication in which we tell the story of the InCo movement which has recently been published in our InJo-InCo 2009 Manifesto. Congratulations and thanks to all co-creators and supporters for its splendid contents.


What does the InCo movement mean to you?

VIOLETA BULC: The InCo movement is a platform for manifestation of active dialogue among different innovation space participants, for intergenerational interaction between the boldness of youth and the wisdom of experience in search of new solutions. Thus, it is open to everyone interested in others' views, soundness of their own thinking and possibilities for activation. Simultaneously, we use projects to constantly test various forms of networking, decision making, organisation and management that are the grounds for more effective innovation systems and processes. Our proactive attitude and professional approach enable us to incorporate the accumulated experience, findings and thinking into the European and global knowledge bases.

Why should we be concerned with innovation, its communication and creating conditions for it to flourish?

VIOLETA BULC: At the current development phase of evolution of the society as a whole we have identified innovation as the key factor for generating added value and the latter as a precondition for creating the necessary resources for development. And development means excitement, dynamics, joy, inner satisfaction and realisation, a decent life. Not that people were not innovative in the past. Quite the opposite, creativity as the source of innovation is as old as humanity. It is just that the modern state-of-the-art technology has created conditions for regarding productivity and quality as entry factors of success, while the role of the essential factor with respect to market success was taken over by innovation (variety, solutions adapted to people’s habits and needs). We will remain in this evolution phase for several years. Therefore, our understanding of innovation, innovation processes and innovation environments will become increasingly important to sustainable development and effective cohabitation in any society.

You see the InCo movement as a form of social innovation. What is its contribution?

VIOLETA BULC: The InCo movement can be considered an example of social innovation, due to its methods of integrating various interested parties, and activation of civil society, as well as the method of its management. Its contribution lies in interstructural integration in which the central issues and imperatives are communication and dialogue and feedback between cooperating individuals; thus enabling understanding of different 'languages', or jargons. This initiates new ideas and the creation of new business models which enable innovative breakthroughs. Simultaneously, it allows us to test new management methods, especially management 'from the inside out' which is becoming an alternative to the horizontal method.

What is the InCo movement's central message?

VIOLETA BULC: The fundamental message based on our experience of the past four years is that involving, and integrating sufficient numbers of people always leads to a solution, and the discovery of opportunities appropriate for the time and space they are working in.

How can the InCo movement help Slovenia become more innovative?

VIOLETA BULC: Firstly, since its beginning, the movement has been raising awareness about the fact that creativity and innovation should become values appreciated by individuals one one hand, and organisations and society as a whole on the other. Secondly, it provides a platform for quick exchange of interstructural experiences and mutual learning. Its informal structure enables it to respond quickly to current topics, but also to work with long-term goals.

And lastly, the beauty of movements is that they exist for only as long as there is an interest or need for their existence; afterwards, they decline. They die out as they were formed, whilst the creative energy of its members is directed towards new challenges.

You can read more about the InCo movement, its initiatives and key events and projects in the InJo-InCo 2009 Manifesto, an annual publication of Vibacom. You can find the publication at

(taken from InJo-InCo 2009 Manifesto)

Dr Danilo Türk, President of the Republic of Slovenia, honorary speaker and supporter of the InCo Conference 2009

/…/ I would like to emphasise that the initiative of the civil society is critical for development. I am speaking about development in these post-industrial times, development requiring the highest quality of each individual and new forms of their engagement, as well as new topics in politics and new dimensions of development. This context requires integration of actors into a network structure where rules of co-creation and complementarity are applied, where differences in knowledge, experience and opinion provide an opportunity for enhancement without excluding competition, thus demanding responsibility and wisdom. /…/ I am confident we have enough of such wisdom in Slovenia and that your movement and other movements similar to innovation communication will help establish the necessary networks in our society and the necessary networks and bridges between exceptional individuals and organisations from different fields. We must overcome established patterns and demonstrate innovativeness in creating new and fresh social and business models, adapted to our time and environment and based on the fundamental values, such as work and solidarity.

MSc Blaž Kavčič, President of the National Council of the Republic of Slovenia, speaker at the 2009 Idea Reserve where the InJo-InCo 2009 Manifesto was presented

Civil society, which, due to its rich diversity, serves as a platform and as a pool for new ideas and inventions, enables breakthroughs in thinking, which in turn are integrated into innovations that represent new development potentials for that society. However, for a breakthrough, the civil society requires a medium, a transmitter, a bridge to carry these ideas and a space where it can express itself and seek new paths towards realisation of new concepts.

Tatjana Fink, MBA, General Manager, Trimo, speaker at the InCo Conference 2009, supporter of the InCo movement

The strength of the InCo movement is in encouraging companies as the key generators of added value to systematically communicate within their systems and with their surrounding environments. With the application of various communication tools and channels this creates an innovation culture, which will promote interstructural, intergenerational and interdisciplinary cooperation. The thoughts of individuals and the ideas of groups are the strengths we integrate in comprehensive solutions. Innovation is the driving force of development and determines the dynamics of future development. This creates a new energy among different generations in the economy, science and art and provides the whole society with a positive inspiration.

Dr David Nordfors, VINNOVA Stanford Research Center of Innovation Journalism, originator of the InJo concept

This InCo movement is absolutely central. It is a multi-stakeholder movement, which is essential in the innovation economy. Innovation is all about bringing together different competences and stakeholder groups in creating and delivering new value to society. It is contradictory for any of these groups, for example journalism, to keep the discussion of innovation within their own group and not communicate about their own innovation with the others involved. The key for innovation is communication. And the key for innovation in communication is also communication - and not only among communicators. Therefore, the InCo Movement is a very important initiative, it's really at the cutting edge of developing our ability to do new things in society. The Slovenian initiative is showing a new approach that we all have a lot to learn from.

Wilfried Ruetten, Director, European Journalism Centre, coorganiser of the Stanford after Stanford 2009 conference

There seem to be different speeds within European countries as far as issues of innovation are concerned. Actors in some countries seem to embrace the concept quicker than in others. So credit must go to Slovenia, along with Estonia, Sweden and Finland, to be in the lead on this and to understand the urgency of the issue.

Sonja Šmuc, Managers' Association of Slovenia, partner in the InCo movement

Sometimes the environment that surrounds us gives birth to initiatives that quickly outgrow the initial idea and develop into a comprehensive movement. InCo is a movement that delights with its positive force and the desire to replace bad patterns with innovative, different, fresh and socially beneficial approaches – not only in the media, but also in the communication of companies with their stakeholders. The movement has an incredible ability of interconnecting exceptional individuals from all areas.

Dr Metka Stare, Faculty of Social Sciences, member of InCo movement

I was impressed with the InCo Conference 2009 and the positive views of its participants regarding internetwork cooperation. They have shown openness to cooperation between partners from various fields, with different views. In the future, representatives of the public administration need to be more actively involved as an important actor in networking. The public-private partnerships can serve as a good platform for innovative cooperation between partners for such partnerships result in mutual familiarity and trust, which are very important elements in resolving issues.

Erik Blatnik, journalist at the RTV Slovenija, initiator of the »Mladi izumitelji« (Young Inventors) programme

Innovation journalism as a form of journalism that informs the public about invention can significantly contribute to the development of the society. By presenting an inventor’s original idea to others, along with its realisation and later use in practice, we stimulate people to think. A thinking, creative and (social, technological) progress oriented individual can move mountains. And this is the kind of people the world needs in the current crisis – to drag the cart forward with bold and innovative ideas, thereby changing established norms that are sometimes obstructing a positive development of the society.