Friday, January 26, 2007
Students at DOBA
Yesterday I had last practice with a group of students before the exam at Innovation Management course at DOBA University. They needed to practice the innovation process by coming up with a truly innovative product or service for a market niche they had to specify first. They were amazing. They had quite a limited time for the completion of the assignment, yet they came true as professionals with animated introduction of their ideas. And their common experience: it was very valuable that they let at the initial brainstorming everybody to participate the ideas; most of the activities identified within a group later on were performed in parallel. One of the most important steps was the definition of the behavior of the target group at the beginning of the project launch. They had fun while working. All the groups completed the assignment and most of the products could actually be used … Really cool. They’ve started the innovative thinking progress and process.. and I hope they got encouraged enough to continue with the same innovation enthusiasm also in the future….