I can not believe how fast these days are flying… I am getting ready for the Stanford's conference on Innovation Journalism, getting my first book out, trying to keep up with the two new projects that we just have launched… and of course trying to get done the work that pays the bills … meanwhile, also take care of my family and have some personal life, as well… quite a challenge… yet lot's of fun… However, the latest letter that was forwarded to me by my colleague Edita, got me in motion to add a new entry to the blog… the letter came from Bob Garfield, the famous critic of the advertising of today… his words speak for themself…«There is a revolution afoot. It is at your door. And, whether you like it or not, that door is soon coming down. The world's of media and marketing are quickly turning upside down -- literally, in the sense that the Internet is transforming the power and control from the medium and the marketer to the consumer.
The consumer chooses what content to view (or hear) when and where he wishes. The consumer controls which advertising messages to accept, which to skip over and, sometimes, which to pass along to friends. The economic model that has supported television, radio, magazines and newspapers is collapsing of its own weight. f you try to barricade the door -- for instance, by endlessly debating the agency-client relationship and the merits of daring creative product -- the roof will come down on you. What you should be discussing is how marketers can have conversations with consumers -- not monologues, but conversations« the monolog and broadcasting have been replaced by dialogs… can we adjust to that quickly enough…..
Tuesday, March 28, 2006
Tuesday, March 14, 2006
It is really funny what a strong barrier the language could still be… a good example is this blog that can not attract many comments; however, it is well visited by numerous fellows. Visitors are primarily locals, since blog is promoted only domestically. Yet it seems that the fact that the blog is in English, visitors read but do not write. So, how can we expect to confidently participate in the global discussions if we are afraid of making mistakes, even in spelling? (Of course this is written under the impression that the comments on the blog are interesting enough that they are worth commenting on)… the new translation tools might have a much larger market than it appeared at the beginning… so would such a tool mean on the long run the end of the need for universal language? For creative and innovative (global) societies the thoughts need to flow (like it is/was the case for the money) and the common platform is certainly needed either in a form of a common language or common IT tool to provide the same service….
Thursday, March 2, 2006
So, what kind of role the media can play in the overall innovation matter… it seems the role is larger than it appears at the beginning… media is vital in the creation of innovation as a value of the society, on the local, sate or regional level…. media can create a common understanding of what innovation really is and how can it help bringing the standard of living to a higher level… we had a discussion on a radio show the other day and the message was clear: in order to really use all the benefits of innovation concept all parts and levels of a society need to get actively involved, media as well… similar message was passed at the roundtable on Innovation Journalism at the TIA’s »Festival on Innovation«. Yet, the obstacles on the »ground« level are quite basic, and not systematically dealt with. That was well formulated at the workshop at the Chamber of Commerce of Ljubljana Region, where issues as »general public has not recognized and acknowledged innovation as an important and useful tool«, »people are confused about the definition of innovation«, »innovators are considered »strange««, »government is not taking innovative solutions seriously« etc. … all this examples are leading us back to the initial statement – media can play a major role in setting up the right atmosphere for innovation society and speed up the process for innovation to becom »business as usual«, and the right attitude »in action« from the government can be of a great help, as well….
Wednesday, March 1, 2006
Days have been flying by...and if it wasn't for the dates I would not believe how long ago the last entry was... however all this days have been filled with issues on innovation... Slovenia has woken up... innovation for sure has become one of the most frequently used words... in media, in speeches on daily business meetings... so, it is time to start openly speaking about innovative leadership and management of innovation processes... I believe this will be the critical point for moving from words to actions... more complex, advanced, global we become more value a good leadership has... and how can you lead the innovation age if you are not innovative yourself...so, how can we learn, where can we learn from about innovative leadership... not too many books have been out there addressing this topic...so, blogs might be the best source to start collecting leadership experiences and sharing the new visions... Personally I believe that the future is in networks, I dare to challenge a step further and say that as leaders we need to start training ourselves for holistic understanding of the world and for a management of individual holistic nodes (humans) in loose spider net organizational structures...