Sunday, May 7, 2006

A book release could be an innovation process, as well

This is so cool. Due to some specific circumstances my first book became an open space project where so many inspired and creative people had found an opportunity to manifest their views, energy and ideas… the book “Ritmi poslovne evolucije” (Rhythms of Business Evolution) will use its wings for the first time on June 8th 2006 in Ljubljana. We will use different technologies and approaches to launch the content and the main message (“… even in business the evolution principles apply and knowing their elements can make long term sustainable growth a logical and inspiring journey”): standard hard copy book, e-book, vocal (CD) book, active portal with innovative modules called “interactive windows”, an event called “a dialog with a book” with a presence of strong public opinion makers, … all at the same time. Our market segmentation has shown that at this point the customer segments for different forms of the same content have hardly any interference… in other words, different channels will not still customers from each other… in spite of the fact that they might be the same customer in different groups, yet, the purpose for the use of the channel will be different…an exciting project… I’ll keep you posted under this entry… those interested in are welcome to join the discussion…

4 comments:

Jan Sandred said...

I’ll be happy to participate!
/Jan

(Was in Barcelona and had a serious blue screen system crash. Have not been able to blog for some weeks. But got a brand new Lenovo X60. Cool chinese technology.)

Violeta said...

It is a tiring but exciting journey… this self publishing on all platforms (hardcopy, sound book, e-book, portal… they will all come together on June 8th 2006)… yet it is an amazing experience when you see the same content transforming into so many different forms and each form brings a new perspective, dimension, a new point… specially when you are doing this with your own text where you know emotional and intuitively the meaning of every word… Probably the biggest challenge of all is to do things without mistakes… I know even before the project is over, that we failed at least on this point… but we gained so much more with all the process along the way… When Vasili was writing the music and he kept sending me its bits and pieces for listening it was like understanding the words not only through the sound; even new pictures started coming in (in my mind), as well. I could tell where the text was not clear enough… it did not provoke the musical vibrations enough … At the same time, the four evolution phases got a unique manifestation that made the comment of Mr.Pucer, the president of Vinakoper, even more powerful:«..after we move through all the phases we are again at the beginning«… yes, but on a different level, at a different spiral turn…

Violeta said...

The most provocative part of this “innovative publishing” project is the “Book as a self being” … a portal, that will allow a constant dialog with the content and the participants… we will be, all together writing a new book… based on experiences, based on our thoughts, based on our dreams… some sort of virtual community concept … When Sinisa and I were sitting in the office one late afternoon and started dreaming about the virtual presence of the book we agreed that there is a room for something new…we decided to try to define a new concept for an interactive form of real issues related to the topics presented in a printed or recorded format … being an author I know that as soon as you print something it is already absolite … from a writers experience, of course… as a writer you transform, develop, move on and you know that there is always more that you could add, challenge, research on…so, we are trying to support such a process of thoughts and find it a good platform for its manifestation… we hope to attract some publishers to join us in, at least for the phase zero… during the “proof of concept” we plan to analyze the responses of visitors and participants, as well as, the correlations with other media formats (sound copy, e-book, hardcopy)…

The project »book as a self being« for the »Rhythms of business evolution« keeps going on…. The book is printed, the audio DVD has been made, the portal is in it’s final stage and we will start entering data tomorrow; the show is all set up and ready to roll on the 8th of June, e-book is in a process and is coming out on the 12th of June… so, all we need to do now is monitor the development of communication, sales, and the behavior of customers…. And of course, actively participating in a sense of the content on a portal and its management…

the first phase has been finished… the book is out in all formats… now the stress is on the portal “the book as a self being”… an exciting one… Apple joined in… we try to monitor, develop and understand a new ways of exploring the thinking process, engaging people in development of a common topic on different levels… like an n-dimentional net… join in… we are in a process of preparing an english version… should be ready at the end of the year… at this point this project is available only in Slovenian… but the dialog we can continue even today…

Mile Cucek said...

Draga Violeta,

fantasticno - vesel sem, da je knjiga zunaj, oz. “notri” v elektronski obliki. Poiscem jo in vem, da se bom marsikaj naucil. Veseli me tudi, da si nasla povezavo z “mojim” Stanfordom - no Michael je tudi tam dostudiral.

Good, write some more

lp

Mile