Sunday, May 7, 2006

A book release could be an innovation process, as well

This is so cool. Due to some specific circumstances my first book became an open space project where so many inspired and creative people had found an opportunity to manifest their views, energy and ideas… the book “Ritmi poslovne evolucije” (Rhythms of Business Evolution) will use its wings for the first time on June 8th 2006 in Ljubljana. We will use different technologies and approaches to launch the content and the main message (“… even in business the evolution principles apply and knowing their elements can make long term sustainable growth a logical and inspiring journey”): standard hard copy book, e-book, vocal (CD) book, active portal with innovative modules called “interactive windows”, an event called “a dialog with a book” with a presence of strong public opinion makers, … all at the same time. Our market segmentation has shown that at this point the customer segments for different forms of the same content have hardly any interference… in other words, different channels will not still customers from each other… in spite of the fact that they might be the same customer in different groups, yet, the purpose for the use of the channel will be different…an exciting project… I’ll keep you posted under this entry… those interested in are welcome to join the discussion…

An individual matters

Innovation society will not just happened. We need to get involved. I will try my best to contribute a little piece to it… I hope more people will start their own actions within their reach. As a consequence of the recently launched conference on innovation journalism we have started 2 projects: “reward for the best media contribution on innovation in Slovenia” managed by DuĊĦan Snoj and “the city of innovation” managed by myself… I am getting more and more convinced that no matter what type of public policies there are in place, the speed of the development of innovation society is defined by the development of the critical mass of individuals that are in its core…So, an individual matters… his/her progress of internal transformation and the level of manifestation of his/her creativity is what gives the innovation concept strong wings…